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TECH SUPPLIER Mar 2019 - Conference Proceeding: Tech Supplier - Doc # DR2019_T6_RB_SM

Asset Procurement: Why Flexible Consumption Models Are Disrupting Buying Behaviors

By: Rob BrothersProgram Vice President, Datacenter and Support Services, Susan G. MiddletonResearch Director, Flexible Consumption and Financing Strategies for IT Infrastructure

Abstract

These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in March 2019.

For companies to successfully digitally transform, they must undertake an IT transformation (ITX) — this may entail upgrading their essential datacenter infrastructure. This presents an economic opportunity for both vendors and partners to help customers achieve this goal. Customers want the best cloud-based technologies, and they want to pay for it in flexible and predictable payment terms, not unlike a traditional public cloud solution. In this session, Sue Middleton and Rob Brothers discuss the latest flexible consumption models from OEMs, market models that forecast customer adoption trends, and anticipated new announcements as we approach flexible consumption 2.0.


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