TECH SUPPLIER Mar 2020 - Conference Proceeding: Tech Supplier - Doc # DR2020_LAL5_KS

Blueprint for Better Content Performance

By: Kathleen Schaub


These event proceedings were presented at IDC Directions in March 2020.

Content is 9.9% of the average tech company's marketing program budget — the third-largest program investment, according to IDC's 2019 CMO Advisory Tech Marketing Benchmark Survey. According to a study sponsored by IDG Communications, 58% of tech marketers expect to increase their content budget. Yet 77% of these executives report that their ability to measure content ROI is inadequate. The key to better outcomes is a content plan that aligns analytics and promotional strategy along with the typical message, creative, and distribution plan. IDC shares the Performance Marketing Insights step-by-step blueprint and case studies in this interactive session.


Subscriptions Covered

CMO Advisory Service , Directions Presentations 2020

Regions Covered

United States

Topics Covered

Analytic applications, Content management, Marketing automation


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

Do you have questions about this document
or available subscriptions?

Contact Us