TECH SUPPLIER Mar 2020 - Conference Proceeding: Tech Supplier - Doc # DR2020_T3_KS

Market Opportunity Beyond Products: Earning Customer Trust

By: Kathleen Schaub

Abstract

These event proceedings were presented at IDC Directions in March 2020.

As superior product and services become table stakes for customer experience, buyers increasingly rely on factors such as transparency, personalization, and community support to determine who to invest with. In IDC's 2019 IT Buyer Experience Survey, 88% of tech buyers say that a company's reputation for contributing to social causes will impact their future buying decisions. This presentation will discuss how tech companies can support brands both through technology and signaling their commitment to an expanding array of stakeholders and customers as they move to meet a broader set of customer requirements and the market opportunity for technology firms that do.


Coverage

Content


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.



Related Links

Do you have questions about this document
or available subscriptions?

Contact Us