TECH SUPPLIER Mar 2021 - Conference Proceeding: Tech Supplier - Doc # DR2021_FoCC_DW
Emotional Customer Intelligence and Digital Resiliency: Optimizing CX and NPS with Data and AI
Abstract
These event proceedings were presented at IDC Directions in March 2021.
Consistent delivery of personalized CX is expected by 75% of customers to remain loyal. Achieving this goal has become more challenging for brands because of the incredible growth and velocity of data, which customers expect to be used to meet their needs. COVID-19 issues have weakened brand loyalty because of product availability issues and buying channel changes. This session will discuss how new AI-driven technologies can help brands identify highly nuanced customer signals that can improve CX, empathy, and loyalty for customers. Several technologies will be discussed along with use-case examples.
Coverage
Subscriptions Covered
Customer Intelligence and Analytics , Executive Information , Future of Customer Experience - Agenda
Regions Covered
Topics Covered
Analytic applications, Cognitive/artificial intelligence, Customer relationship management applications, Governance, risk and compliance infrastructure
Content
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