TECH SUPPLIER Mar 2022 - Conference Proceeding: Tech Supplier - Doc # DR2022_GS5_RP

The Future of Enterprise Software Markets: All About the Outcomes


Robert Parker

These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2022.

Enterprise software will be at the heart of enterprise innovation and competitiveness in a digital-first economy. As a result, growth in this market will be nearly three times that of the rest of the technology market, but it won't be simply a case of buying more of the same traditional packages and suites. In this session, Bob Parker takes the audience through IDC's vision for the future enterprise software market through the lens of the "4 Ps" — product, place, price, and promotion. He offers guidance on how approaches to software acquisition, ecosystems, and consumption will change, and what both buyers and vendors must do now to be viable in the future.



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