TECH SUPPLIER Mar 2023 - Conference Proceeding: Tech Supplier - Doc # DR2023_GS5_MM
Customer Data: The Revenue Engine
These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.
The customer experience has tilted on its conventional axis such that every customer interaction, from digital marketing to customer service, is immersive, fluid across channels and connected from one department to another. Enterprises must rethink their data management practices to scale at the customer demand for higher levels of privacy and personalization — experienced at the same time — with the added complication of a shift from third-party to zero-party data across multiple sources.
Executive Information , Persuasive Content and Digital Experience Strategies
Customer relationship management applications, Future of customer experience
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.