target audience: TECH SUPPLIER Publication date: Mar 2023 - Document type: Conference Proceeding: Tech Supplier - Doc Document number: # DR2023_T4_JH
Shared Data and Insights to Fuel Industry Ecosystems
These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.
The next generation of consumers view technology and brands in radically different ways than those who drive spending today. As younger generational cohorts move to dominate technology spending in the coming decade, companies — both consumer centric and enterprise focused — must adapt or risk disruption and irrelevance. In this session, Tom Mainelli will share insights from IDC's Future Consumer research, highlighting key trends and examining technologies, strategies, and vendors that are primed to succeed in the coming years.