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This IDC study replaces IDC's Western Europe Internet of Things Forecast Update, 2016-2020 (IDC #EMEA40968916, July 2016) and provides a detailed IoT market forecast breakdown by technology, industry, and geography. It describes the key drivers and market dynamics that characterize each segment.

"The Internet-of-Things market in Europe offers significant opportunities for vendors that understand how IoT is entering a new phase in which platforms and advanced analytics are vastly more important than connectivity and device management," said Anders Elbak, research manager, IDC's European Internet-of-Things Practice. "From ad hoc and unit-specific applications, we are now moving to an integration and consolidation of existing deployments toward a companywide concept. Only when use cases across different industries and systems start interacting, sharing data, and mutually benefitting each other will the real game-changer IoT potential be fully clear," said Andrea Siviero, IDC European IoT Practice leader.



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