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Mar 2016 - Market Share - Doc # EMEA41069616

Western Europe Printer Market Shares, 2015

Author: Julio Vial Quarterly Research Manager, European Quarterly Printer Market Tracker
Abstract

This IDC study examines the Western European printer market, split by technology for color page, inkjet, monochrome page, dot matrix, line, high-end color, and highlight color. 2015 vendor shares are provided for units shipped, with values for each of the 16 countries, along with a review of vendor activities. "To succeed in the printer industry, vendors need software/solutions and channel support, and they have to be flexible on pricing and incentives, not just the hardware," said Julio Vial, research manager, IDC IPDS Group.

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