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Mar 2016 - Insight - Doc # EMEA41071516

Mobile World Congress 2016: The Twilight of Devices as the Drivers of Mobile?

Author: John Delaney Associate Vice President, European Mobility

This IDC Insight provides an overview of the main themes that emerged during MWC 2016 and our views about them.

On February 22–25, 2016, the GSM Association's (GSMA) annual Mobile World Congress event took place at the Fira Gran Via in Barcelona. MWC is now firmly established as the preeminent showcase and gathering place for the global mobile industry, and it continues to attract record numbers of attendees every year. MWC 2016 was the first Congress to pass the 100,000 mark, as the GSMA announced on the closing day that nearly 101,000 registered visitors had visited the event, an increase of 8.6% on the attendance figures for MWC 2015.

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