"Traditional technologies such as mobility, social media, cloud, and Big Data helped companies to introduce change and move from a traditional approach to a more digitized one. With next-generation technologies — which IDC refers to as Innovation Accelerators — companies will go the extra mile, move one step ahead of competition, and fully embrace digital transformation. This will be a win-win game, from which both businesses and their customers will benefit. Artificial intelligence (AI), cognitive, 3D printing, augmented reality/virtual reality (AR/VR), robotics, and Internet of Things (IoT) enable companies to introduce a more advanced approach into their businesses, optimizing processes and bringing extreme automation. On the other hand, the large amount of data that customers produce will allow companies to understand what they must focus on. This will result in more personalized products or services and increased customer satisfaction," said Andrea Minonne, research analyst, IDC European Industry Solutions, Customer Insight, and Analysis.