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Oct 2016 - Perspective - Doc # EMEA41825516

Salesforce Launches Einstein — Is This Relevant to Omni-Channel Retail Profitability?

By: Ivano Ortis, Andrea SangalliResearch Director, Giulio RaffaeleSenior Research Analyst

Abstract

This IDC Perspective looks into the launch of Salesforce Einstein, the company's proprietary artificial intelligence (AI) suite dedicated to customer relationship management (CRM). It details how omni-channel retailers can improve customer experience (CX) and key performance indicators (KPIs) by leveraging AI to analyze the CX genome.


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