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Jun 2017 - Market Presentation - Doc # EMEA42105517

Smartphone Trends in Central & Eastern Europe, 1Q17 Tracker Results

By: Simon BakerProgram Director, Mobile Phones, CEMA, Ina Malatinska

On-line Presentation


This IDC Presentation summarizes the latest IDC Mobile Phone Tracker results for the Central and Eastern European (CEE) mobile phone market. In this tracker, IDC follows more than 40 mobile phone makers across CEE, providing detailed shipment volumes, average sales prices (ASPs), and market values for each company.

This briefing presents the mobile phone market results in the region for the first quarter of 2017. It includes an overall view by smartphone and feature phone, mobile phone vendor market shares, smartphone vendor market shares, and an overview of smartphones by price band and by operating system. Additional information is provided on air interface and screen-size trends. All quantitative data in the presentation is drawn from the IDC Quarterly EMEA Mobile Phone Tracker Q1 2017.

The agenda of this presentation is as follows:

  • CEE Q1 2017 overview
  • Growth by device type (feature phone and smartphone)
  • The top five mobile phone vendors
  • An overview of the smartphone market by operating system and price band, with highlights on air interface and screen-size trends
  • The top five smartphone vendors and highlights
  • Taxonomy and definitions

Subscriptions Covered:

  • Europe, the Middle East, and Africa Telco Strategies for Mass-Market Digital Transformation
  • Central and Eastern European Telecommunications and Mobility Markets

Companies Covered:

  • Samsung
  • Apple
  • Huawei, Honor
  • Lenovo, Motorola
  • Alcatel
  • ZTE

Region Covered:

  • Central and Eastern Europe

Topics Covered:

  • Feature phone
  • Smartphone
  • ASP
  • Air interface
  • Android
  • iOS
  • Windows Phone


  • 7 slides

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