Marta Muñoz Méndez-Villamil
The IDC European Vertical Markets Survey is a landmark study of IT solutions, investment priorities, and emerging technologies in over 80% of the Western European economy.
The survey covers areas such as:
- Key business priorities, the role of line-of-business (LOB) managers in IT decisions, IT budget direction, channel selection, and an assessment of the major technology suppliers supporting digital transformation
- Short-term investment plans for traditional technologies spanning hardware, software, IT and business services, and telecom services, as well as security priorities and a wide range of industry-specific solutions
- Current adoption and future deployment plans for the four pillars of IDC's 3rd Platform — cloud, mobile solutions, social, and Big Data
- A detailed analysis of implementation plans and use cases for the Internet of Things (IoT)
- An initial assessment of the major enablers of digital transformation, including familiarity, adoption, and future deployment plans for a range of Innovation Accelerators, including IoT, cognitive systems, robotics, 3D printing, and natural interface
This study analyzes the survey results for the government industry in Italy and Spain to help IT suppliers as well as solution, marketing, and sales executives better target their offerings and go-to-market approach to the needs of IT and business executives in central and local governments.
- Government IT executives' top business priorities are security and data protection and integrated access to data and applications. National governments have a strong focus on operational and IT cost reduction.
- Regional and local governments will invest more in public cloud, while national governments will invest more in private cloud. However, for both, the long-term road map will be a hybrid environment.
- Personalization of citizen services is the primary use case for BDA. National governments are also keen to use BDA for process improvement and emergency preparedness/disaster response.
- Smart cities are driving investments in IoT in areas such as vehicle sharing, ID cards, public safety and security, and waste collection.