The IDC European Vertical Markets Survey, November 2016 is a landmark study of IT solutions, investment priorities, and emerging technologies in over 80% of the Western European economy.
The survey covers areas such as:
- Key business priorities, the role of line-of-business (LOB) managers in IT decisions, IT budget direction, channel selection, and an assessment of the major technology suppliers supporting digital transformation
- Short-term investment plans for traditional technologies spanning hardware, software, IT and business services, and telecom services, as well as security priorities and a wide range of industry-specific solutions
- Current adoption and future deployment plans for the four pillars of IDC's 3rd Platform: cloud, mobile solutions, social, and Big Data
- A detailed analysis of implementation plans and use cases for the Internet of Things (IoT)
- An initial assessment of the major enablers of digital transformation, including familiarity, adoption, and future deployment plans for a range of Innovation Accelerators, including the IoT, cognitive systems, robotics, 3D printing, and natural interface
This study analyzes the survey results for the government industry about data-management-related trends (e.g., open data, Big Data and analytics, and cognitive) in order to help IT suppliers' solution, marketing, and sales executives better align their offerings and go-to-market approach to the needs of IT and business executives in central and local governments:
- Data is the top business priority for European government executives, both from a data protection perspective and from an access perspective.
- Service personalization tops the list of Big Data and analytics use cases that government executives focus on, followed by internal process efficiency and prevent/respond to natural disasters.
- Government executives are taking the first timid steps into cognitive computing as value for money is not fully understood and information management maturity is lacking.
- Cloud computing continues to expand its footprint of workloads that support structured and unstructured data management in government.