TECH BUYER Apr 2017 - IDC MarketScape - Doc # EMEA42420917
IDC MarketScape: European Mobile Banking Software Solutions 2017 Vendor Assessment
By: Lawrence Freeborn
This IDC Financial Insights study provides an IDC MarketScape assessment of European mobile banking software solutions in terms of how the major vendors compare with each other, and the most important criteria for financial institutions to consider when making a mobile banking investment decision. This IDC MarketScape provides valuable guidance when examining existing mobile banking solutions and/or planning for future investment opportunities. This study includes 11 solutions that have presence in Europe, and while it was beyond the scope of this study, some also provide international solutions.
"Mobile is increasingly the key channel for banks to interact with their customers, and the solutions in this report are an excellent starting point for those banks which are looking to take their customer service propositions to the next level," said Lawrence Freeborn, research manager, European Banking IT Strategies, IDC Financial Insights. "When making a decision around a financial institution's next mobile banking move, matching the aspirations of the financial institution with the road maps and capabilities of the right vendor is crucial to the vendor selection process."
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