Sep 2017 - Market Note - Doc # EMEA43048517
ZAP: Improving Time to Insight for Midsize Firms
By: Helena Schwenk
This IDC Market Note outlines how ZAP (a provider of data and analytics software) is carving out its niche in the midmarket with an end-to-end solution designed to fast-track the time and effort involved in kick-starting a data warehousing and BI project.
"In IDC's view, midsize firms are typically characterized by their unique business challenges and processes as well as their limited IT infrastructure, restricted IT budgets, and scarce in-house BI skills — all of which impact the downstream requirements of a data warehousing and BI solution," said Helena Schwenk, research manager, IDC Big Data and Analytics. "ZAP's offering helps midsize firms circumnavigate some of these issues by fast-tracking the more complex elements and tasks associated with deployments, specifically in terms of data transformation and warehouse build. It is however, operating in a crowded and competitive market, and so needs to continue to emphasize, promote and develop its prebuilt assets and approach, including leveraging its strategic relationship with Sage."