Authors: Stefanie Naujoks, Ivano Ortis

Abstract

"Manufacturers that fail to leverage and combine the capabilities of a broader ecosystem for their products in a way that allows continuous business model innovation and world-class customer experience at any time will not survive in the long term. And, having B2B and B2B2C processes in place that are highly flexible, scalable, automated, and smart will be key to supporting such ecosystem strategies," said Stefanie Naujoks, senior research manager at IDC Manufacturing Insights.

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