Nov 2017 - IDC MaturityScape Benchmark - Doc # EMEA43207117
IDC MaturityScape Benchmark: Omni-Experience Digital Transformation in Insurance in Western Europe, 2017
By: Sabitha Majukumar
This IDC MaturityScape Benchmark serves as a quantified assessment for insurance IT and business executives in charge of the design and execution of digital business strategies.
"Insurance organizations that are able to deliver optimized and personalized experiences across different channels should be able to continually attract and grow loyalty with their customers and other stakeholders in the ecosystem and positively impact their business performance as a result. To achieve this, insurers must be open to embrace new digital capabilities that will help them move up the stages of the omni-experience maturity model," said Sabitha Majukumar, senior research analyst, IDC Financial Insights.