This IDC Market Perspective reviews the efforts of communications SPs in monetizing their internal data. Telecoms networks generate a huge amount of data, potentially valuable to outside organizations. This presents a potential opportunity for data monetization, which has long been considered as huge but has been proven difficult to realize. Some operators are starting to show tangible results from efforts to monetize data.
Rosalind Craven, research manager, IDC EMEA Telecommunication and Networking, says, "Some initiatives are showing that it is possible to monetize telco data while remaining respectful of telco users' privacy. It is essential to not only create a product that effectively serves a market need but also consider the best way to reach that market."
Analytic applications, Artificial intelligence, Big data analytics and discovery, Customer relationship management applications, Data access, analysis and delivery, Market intelligence, Online advertising