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Dec 2017 - Market Perspective - Doc # EMEA43314417

Unlock the Potential of the Encryption Market

Authors: Dominic Trott, Martin Whitworth

Abstract

This IDC Market Perspective looks at the dynamics influencing the Western European market for encryption products and services. It establishes the key drivers and obstacles that are raising the awareness and interest of buyers, while simultaneously inhibiting broader adoption.

According to Dominic Trott, research manager for IDC's European Security team: "Enterprises are generating and holding ever greater volumes of data, much of it sensitive. Encryption, while not the sole answer to enterprise data privacy and security, is an important piece of the puzzle. Vendors are advised to focus on the usability of their solutions, and how they fit into the broader security environment, in order to tap into demand."

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