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Abstract

This IDC Market Perspective looks at the 2018 IFA event held in Berlin. It outlines and analyzes the biggest product announcements and launches relating to PCD and smart and connected technologies, and provides guidance for technology suppliers looking to introduce new products or product categories into either the consumer or commercial segment.

"The growth and diversity of the numerous emerging technologies represent exciting opportunities for suppliers and buyers alike. It is critical to keep a finger on the pulse of this technological evolution to position the correct technologies to the correct use-case scenarios, thus maximizing the real value they can bring about in both a consumer and commercial setting," said Liam Hall, research analyst, IDC Western Europe Personal Computing.


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