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Jan 2018 - Market Presentation - Doc # EMEA43389917

Digital Transformation in the Nordics: The Diverging Perspectives of End Users and IT Vendors

By: Jesper SorensenResearch Analyst

On-line Presentation


If you do not sell what the customers want, but rather what you want to sell, who is to say that you will get any business? This IDC Market Presentation examines differences in the perspectives of IT vendors and end users on digital transformation. Based on a survey with 200+ participants in the Nordics, this presentation discusses the differences and similarities on the focus of IT vendors and end users regarding digital transformation.


  • 20 slides

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