Jan 2018 - IDC Survey Spotlight - Doc # EMEA43533418
Are Retailers Investing in a Retail Omni-Channel Commerce Platform?
By: Ivano OrtisVice President, IDC Financial Insights, IDC Manufacturing Insights, IDC Retail Insights, Andrea SangalliAssociate Research Director, Giulio RaffaeleSenior Research Analyst, Ornella UrsoResearch Analyst
This IDC Survey Spotlight shows the results from IDC's 2017 Retail Innovation Survey related to the implementation of retail omni-channel commerce platform solutions. It provides a snapshot of companies' investment plans in the platform to achieve omni-channel profitability in the short term and innovation objectives in the long term across retail segments. Findings highlight an acceleration in the implementation of the platform by ecommerce companies over the next 12 months. It also offers a comparison between the U.S. and Western Europe in prioritizing investments in a complete retail omni-channel commerce platform.