Feb 2018 - Market Forecast - Doc # EMEA43538318
Western Europe Mobile Services Forecast, 2017-2021: 2H17 Forecast Update
By: Laura Petrone
This IDC Market Forecast provides a five-year forecast for mobile services spending in Western Europe from 2017 to 2021 and the 16 country markets that make it up (addressed in an attached pivot table). We examine the main drivers and inhibitors behind market developments and provide advice for participants in this challenging market.
"As spending is expected to modestly improve from 2018 and the entire forecast period, mobile operators have ample scope for seizing the data opportunity, particularly pushing innovative content in mobile video bundles integrating traditional TV and over-the-top (OTT) content. But to maintain or increase profit, it is crucial that they don't lose their focus on investment and innovation as well as on reducing costs," said Laura Petrone, senior research analyst, IDC Consumer Mobile.