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The key message of the IBM Global Services event in Europe in November 2017 was that business transformation and technology transformation are deeply intertwined, and there is a need to unify GBS and GTS — technology capabilities without the business vision and transformation expertise no longer fit market demand. The deep dives focused on different aspects of transformation, ranging from business design via process automation with AI to cloud application development, and they emphasized how parallel activities are joined together in a platform-based approach, centered around IBM Cloud and AI, and helping to realize the client's strategic vision.



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