This IDC Market Presentation provides production print vendors with an overview of the Western European production print market. This document reviews their 2017 performance and explores emerging themes and trends that will impact the market throughout the forecast period. The shift from analog to digital promises healthy business opportunities for vendors. New technology, substrates, and applications will drive growth. IDC highlights the market sectors to target and provides vendors with advice and recommendations on how to maximize growth potential in this rapidly evolving and dynamic market.