This IDC Market Presentation provides point of sale (POS) printer vendors with an overview of the CY16 Western European POS market. The document reviews the performance of the market in 2016 and explores emerging themes and trends that will shape the market throughout the forecast period. Megatrends around mobility, cloud, omni-channel, and personalization will completely revolutionize how we shop and pay for goods and services. This, in turn, will have a knock-on effect on how we provide proof or receipt of sale. While content digitization is a long-term threat, personalization and new fiscal laws will revitalize unit shipments at least in the short to medium term. IDC highlights the market sectors to target and provides vendors with advice and recommendations on how to maximize growth potential in this rapidly evolving, dynamic market.