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TECH SUPPLIER Mar 2018 - Market Perspective - Doc # EMEA43627218

Defining Persuasive Content Management

By: Gerry BrownResearch Director, European Software Group, Lise Hagen

Abstract

This IDC Market Perspective examines the introduction of a new functional market — persuasive content management — due to the significant increase in the adoption of content-marketing-related software. The persuasive content marketing software domain addresses the growing need to create, manage, and deliver compelling, engaging, and immersive digital experiences that educate and persuade.

"Formalizing the persuasive content management functional market signals the central role that content plays in modern integrated marketing communications execution," said Gerry Brown, research director, IDC European Collaboration and Customer Experience.


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