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Apr 2018 - Tech Buyer Presentation - Doc # EMEA43685018

Is Marketing Adopting a CX Orientation?

Author: Gerry Brown
Research Director, European Software Group
On-line Presentation

Abstract

IDC delivered the presentation "Is Marketing adopting a CX orientation?" at the Engage CX Customer Summit in London on March 15, 2018. The overarching theme of the conference was how marketing departments are playing an increasingly pivotal role in creating customer experiences. Using exclusive primary research evidence, this IDC presentation discusses the CMO's decision-making role in CX, how marketing is sharing its customer data and digital tools with other customer-facing departments, and the internal and external CX performance measurement systems being adopted by marketers in Europe.

Coverage