Apr 2018 - Market Note - Doc # EMEA43691318
AI on Show at Mobile World Congress (MWC) 2018
By: James EibischResearch Director, EMEA Telecoms and Networking, Rosalind CravenResearch Manager, EMEA Mobility, Francisco JeronimoSenior Research Director, European Consumer Wireless and Mobile Communications, IDC EMEA
This IDC Market Note presents our view on messages related to artificial intelligence (AI) at the Mobile World Congress (MWC) held in Barcelona on February 26–29, 2018. While the show was dominated by 5G, AI was clearly a significant theme across telco vendors, operators, and device makers.
"AI is still in its very early days within telecoms, as in most industries, and companies are still learning how to talk about it," said James Eibisch, research director, IDC EMEA Telco 2025 and European Cognitive/AI research practices. "The revolutionary potential of AI still lies ahead."