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TECH BUYER Apr 2018 - Tech Buyer Presentation - Doc # EMEA43736318

Manufacturing Preparing for the Future: Evidence from the IDC European Vertical Markets Survey (2017/2018)

By: Lorenzo VeronesiResearch Manager, EMEA, Maggie SlowikSenior Research Analyst

On-line Presentation


This IDC Manufacturing Insights Presentation details Western European manufacturers' IT adoption strategies and investment plans for 2018. The data draws from the annual IDC European Vertical Markets Survey, 2017, representing a total of 226 Western European manufacturers.

Key topics include business outlook, business priorities, IT budget, investments, trends, adoption levels, and future plans.

In particular, this presentation addresses questions such as:

  • What are the most important business priorities of your organization in 2018?
  • In 2018, do you expect to spend more, less, or the same on the following technologies?
  • Does your organization supply mobile applications for customers and suppliers?
  • Does your organization already use or is it planning to adopt an Internet-of-Things solution?
  • Which channels do you use when purchasing cloud solutions?
  • Does your organization already use or is it planning to adopt an augmented/virtual reality solution?
  • Have you heard about blockchain (or distributed ledger technologies)?
  • In which areas are you engaging/will you engage in digital transformation pilots/projects in the next 12 months?

For the full description of the survey methodology, please refer to A Look Into 2018 Vertical Markets and SMBs: IDC European Vertical Markets Survey 2018 Methodology (IDC #EMEA43495318, January 2018).


  • 75 slides

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