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May 2018 - Market Note - Doc # EMEA43749118

IBM Takes Action to Make Partners a Priority at PartnerWorld 2018

Authors: Hannah Breeze, Pam Miller, Steve White

Abstract

In this IDC Market Note, we analyze some of the key announcements and developments from IBM's Think and PartnerWorld summits held in Las Vegas on March 21 and 22, 2018. IBM hosted more than 2,200 global partners at its PartnerWorld event as part of its wider technology-focused Think event. During the event, IBM executives outlined key ways through which they hope to be more transparent and become easier to do business with from a partner point of view, outlining new business segmentations and internal commission changes. IDC attended both Think and PartnerWorld and noted some of the key announcements and developments from both conferences, derived from both keynote presentations and one-to-one meetings with IBM executives and its partners.

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