This IDC Web Conference examines the two 2017 IDC's European Vertical Markets Surveys analyzing how IDC's 3rd Platform technologies are helping businesses to embrace innovation and renovate their IT strategies in Western Europe and Central and Eastern Europe. The four pillars — Big Data, cloud, mobile, and social media — are enablers that allow businesses to drive digital transformation forward. Despite being more mature technologies, they play a pivotal role in bringing innovation to a digital enterprise and enabling next-generation technologies such as augmented/virtual reality (AR/VR), robotics, and artificial intelligence.
In this IDC Web Conference, Andrea Minonne, Gabriele Roberti, and Thomas Vavra from the Customer Insight and Analysis team will discuss how these technologies are evolving and transforming industries across Europe. Key topics include adoption of public and private cloud solutions, mobile devices, Big Data and analytics, social media for business purposes, and digital transformation awareness.