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TECH SUPPLIER Feb 2019 - Market Perspective - Doc # EMEA43962018

IP, Virtualization, and Cloud: Transforming the Media Broadcasting Industry

By: Melissa FremeijerSenior Research Analyst, European Telecommunications and Networking


This IDC Market Perspective analyzes and reviews the dynamic landscape of the media and broadcasting business, how the shift to IP has impacted the traditional video broadcasting market, and in what ways the rise of OTT (or online) video will continue to transform this industry. It provides an insight into which and how advanced technologies are driving this transformation as well as how service providers leverage and will further need to build out their edge-based media delivery services to continue to grow market share in the media and broadcasting industry.

"Cloud, virtualization, and other advanced technologies such as Big Data analytics and AI will continue to play an important role to help traditional MVPDs, vMVPDs, and other newcomers in the video broadcasting industry provide their viewers with the ultimate online video content experience on any device at any given time and place," said Melissa Fremeijer, senior analyst, IDC European Technology Solutions and Eco-systems. "Incremental growth of online video traffic as well as customers' growing need for actionable insights to optimize delivery, performance, and viewer engagement will fuel video broadcasting service providers' efforts to augment their video network management and delivery capabilities to get ahead of the game."



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