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TECH SUPPLIER Jul 2018 - Market Note - Doc # EMEA44091018

Avanade Looks to Emerge from Accenture's Shadow With an Increased Focus on Advisory Services

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services, Chris Ingle


This IDC Market Note discusses Avanade and its increasing focus on advisory services. "Avanade is still seen as a pool of implementation skills that Accenture can call on when its engagements require a strong Microsoft element. While that's an important part of Avanade's charter, the company is more than that," said Douglas Hayward, associate vice president, IDC. "The midmarket segment client is an area where Accenture traditionally has low traction; if Avanade can make its own way among Microsoft-heavy clients in the Global 2000 segment, it can bring a lot of new value to its majority owner. But Avanade's differentiation from Accenture needs to be clearer." Avanade needs to raise its profile — for example, by highlighting its direct clients' successes.


Subscriptions Covered

European Application and SaaS Related Services

Companies Covered

Avanade Inc., Accenture plc, Microsoft Corporation

Regions Covered

Western Europe

Topics Covered

IT consulting services, Independent testing services


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