TECH SUPPLIER Jul 2018 - Market Note - Doc # EMEA44116718
No Signs of Fatigue in Europe: Integration, App Functionality Creation, Machine Learning, and Privacy to Lead Salesforce's Ambitions for 2018
By: George MironescuSenior Research Manager, Accelerated Application Delivery & European Cloud Platforms, Philip CarterChief Analyst, Europe, Hannah Stubbings, Danielle HernandezResearch Analyst, European Digital Transformation Practice
This IDC Market Note summarizes key takeaways from Salesforce's recent EMEA Analyst Summit held in London in June 2018. It discusses our views on Salesforce's placement and market strategy in Europe, including key themes on Salesforce's agenda such as digital transformation, integration, machine learning, application platforms and app development, and privacy and compliance.
European Channels and Alliances , European DevOps, Developers and Cloud Platform Strategies , European DevOps Strategies , European Digital Transformation Strategies , European Platform as a Service Ecosystem
Cognitive/artificial intelligence, Customer relationship management applications, Digital transformation, Governance, risk and compliance infrastructure, Integration and process automation middleware, Partner business model, Platform as a service, Software as a service, eCommerce