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TECH SUPPLIER Aug 2018 - Web Conference Proceeding: Tech Supplier - Doc # EMEA44180518

Why Cloud Adoption is Different in Europe?

By: Angela VaccaSenior Research Manager, European Industry Solutions, Customer Insights & Analysis, Carla ArendSenior Program Director, European Software


This IDC Web Conference deals with the common wisdom that cloud adoption in Europe is trailing behind the U.S. and that we will eventually "get there." In this webcast, Carla Arend and Angela Vacca debunk this myth and provide proof points about why customer journeys to the cloud actually follow a different pattern in Europe. They outline the technical, cultural, and geopolitical reasons cloud adoption is different and how different industry verticals are adopting cloud. IT vendors need to understand their customer's cloud maturity to tailor their messaging adequately.



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