This IDC Market Share provides an overview of the large-format printer market in Western Europe in 2017. It uses data collected directly from vendors, which forms the basis for market sizing. Western Europe comprises Germany, France, the U.K., Italy, the Netherlands, Belgium, Sweden, Denmark, Norway, Finland, Switzerland, Austria, Spain, Portugal, Greece, and Ireland.
"Vendors need to create new markets to help print service providers (PSPs) with business development and exploit their large-format printing capabilities. This is because conventional posters, banners, and signs have become commoditized applications," said Julio Vial, research manager, IDC Imaging, Printing, and Document Solutions Group.