Nov 2018 - IDC Survey - Doc # EMEA44342718
Retail Innovation in Europe: Status and Plans
By: Ivano OrtisVice President, IDC Financial Insights, IDC Manufacturing Insights, IDC Retail Insights, Andrea SangalliResearch Director, Giulio RaffaeleSenior Research Analyst, Ornella UrsoResearch Analyst
In this IDC Survey, we investigate the current state of innovation in Europe by highlighting the main challenges, technologies, and opportunities retailers are currently facing. This study provides a comparison across countries on how the European retail industry is evolving compared with the rest of world. Data is gathered from IDC's 2018 Retail Innovation Survey focusing specifically on the European region.