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Nov 2018 - Market Share - Doc # EMEA44398218

Western Europe Business Inkjet Market Shares, 2017: New A3 Technologies Invigorating the Market

By: Phil SargeantProgram Director, Imaging and Hardcopy Devices and Document Solutions, European RegionSolutions

Abstract

This IDC Market Share examines the value of the business inkjet market based on recorded 2017 shipments and average sales values (ASVs). The report also dives into the shares of the A4 and A3 segments, which have very distinct price differences.

"Business inkjets continue to take shipment and value share from laser vendors as their main products and solutions become more competitive in the lucrative SMB and enterprise markets. The current main players are dominating the business inkjet market, and they are cementing their control of the inkjet market through their influence over the channel. As a result, barriers to entry are increasing, and new entrants may find it difficult to dislodge the incumbent brands," said Phil Sargeant, program director, IDC Imaging Hardware and Document Solutions.


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