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TECH SUPPLIER Nov 2018 - Market Note - Doc # EMEA44453218

AWE 2018: AR Finding its Place in the Enterprise

By: Francisco AlmeidaSenior Research Analyst, European Mobile Devices, Giulia CarosellaResearch Analyst, European Industry Solutions, Customer Insights & Analysis


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This IDC Market Note provides an overview of the dynamics in the AR market that were apparent during the Augmented World Expo (AWE), an AR/VR event held in Munich on October 18 and 19. IDC covers industry and use case trends, examines major drivers of investments and success factors, and touches on the emerging Open AR Cloud Organization.



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