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TECH SUPPLIER Dec 2018 - Market Note - Doc # EMEA44468618

Why Product Innovation is a Key Part of Digital Transformation

By: Mette Ahorlu

Abstract

This IDC Market Note examines a high-profile European fashion manufacturer that underwent significant successful digital transformation but still ran into difficulties with investors. In IDC's view, the case shows that transformation takes time and should be initiated immediately even if the company is doing well. It also shows that core offerings and company identity must continue to develop; otherwise, digital transformation will not be enough.


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