This IDC Presentation outlines the implications for Europe of IDC's worldwide top 10 predictions for the retail industry in 2019, with a key focus on some key regional perspectives that need to be addressed by all stakeholders in the industry over the next years.
As a complex and highly differentiated and fragmented scenario, the magnitude of geopolitical events (such as Brexit) as well as international and EU regulations and action plans (e.g., GDPR and 5G) will impact the European retail industry and generate new opportunities in the long term. Facing this complex reality, retailers must do a balancing act between traditional retail operations, omni-channel goals, and the need to innovate toward commerce everywhere business models.
The top digital transformation (DX) trends that European retailers will be facing in the next few years include innovation, customer experience, and international growth across geographies and segments. The retail commerce platform is an essential enabler of retail innovation. According to IDC's Retail Innovation Survey, in 2018, organizations are moving to innovation programs and strategies. Retailers' approach to ecommerce platforms "as products" will gradually fade away over next few years.