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Jan 2019 - Market Perspective - Doc # EMEA44684718

Content Delivery Networks in a Transforming Media Industry

By: Melissa FremeijerSenior Research Analyst, European Telecommunications and Networking, Ghassan AbdoResearch VP, WW Telecom , Virtualization & CDN

Abstract

This IDC Market Perspective analyzes and reviews the dynamic landscape of the rich media business, how the shift to IP has impacted the traditional video broadcasting market, and in what ways the rise of OTT (or online) video will continue to transform this industry. It provides an insight into which and how advanced technologies are driving this transformation as well as how CDN providers leverage and will further need to build out their edge-based media delivery services to continue to grow market share in the media and broadcasting industry.

"CDNs will continue to play an important role to help traditional MVPDs, vMVPDs, and other newcomers in the video broadcasting industry provide viewers with an ultimate online video content experience on any device, at any given time and place," said Melissa Fremeijer, senior research analyst, IDC World Wide Content Distribution Networks. "Incremental growth of online video traffic as well as customers' growing need for actionable insights to optimize delivery, performance, and viewer engagement will fuel CDN providers' efforts to augment their CDN capabilities and media delivery solutions to build out their customer and partner bases with differentiated performance and portfolios."


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