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TECH SUPPLIER Jan 2019 - Market Note - Doc # EMEA44762118

2018 Citrix Industry Analyst Meeting: Emphasis on Integrated Portfolio in Solution-Based Offerings

By: Ksenia EfimovaSenior Research Analyst, EMEA Telecoms and Networking, Brad CasemoreResearch Vice President, Datacenter Networks

Abstract

This IDC Market Note presents our key takeaways from the Citrix 2018 Analyst Event that took place in Santa Clara on November 13-15, 2018. During the event, IDC attended a series of presentations and briefings on Citrix's strategy, product development, and partner strategy. This report presents our key takeaways from the event in the context of our EMEA research.

"Migration from product-based to solution-based marketing is gaining momentum in the market. Many vendors are following this path, and Citrix is not an exception. However, with a well-thought-out and completely re-established sales and partnership programs, as well as a well-rounded integrated Workspace backed up by networking portfolio and analytics platform, Citrix has a high probability of succeeding in this highly competitive market," said Ksenia Efimova, senior research analyst, IDC EMEA Networking.


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