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TECH SUPPLIER Jan 2019 - Market Note - Doc # EMEA44788619

Konica Minolta's Augmented Reality App "genARate" Propels Print into a New Dimension

By: Sharon McNeeResearch Manager, European Imaging, Printing and Document Solutions, IDC EMEA

Abstract

This IDC Market Note examines Konica Minolta's new AR app, genARate. We look at the technology and evaluate areas where Konica Minolta and its partners might successfully monetize its features and benefits going forward.


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