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TECH BUYER Feb 2019 - Tech Buyer Presentation - Doc # EMEA44834719

Retail Trends in Central and Eastern Europe

By: Ornella UrsoResearch Analyst

On-line Presentation


This IDC Presentation presents some successful examples of retailers from different segments — such as fashion and apparel, food and grocery, ecommerce and online marketplaces, and department stores — that are implementing innovation programs and new technologies in Central and Eastern Europe (CEE). This study assesses the main technologies (e.g., artificial intelligence or AI, Internet of things or IoT, mobile app, augmented reality or AR), services (e.g., fast delivery services), and initiatives (e.g., innovation labs, sustainable projects, external partnerships) that IDC thinks are noteworthy.


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