TECH SUPPLIER Feb 2019 - Market Perspective - Doc # EMEA44838518
What's Keeping Partners Up at Night? Highlights from IDC's 2018 Partner Advisory Board Sessions
By: Andreas StorzResearch Analyst, Hannah Stubbings
This IDC Market Perspective analyzes key findings from IDC's European Partner Advisory Board (PAB). On July 10, 2018, IDC's European Channels and Alliances team held its inaugural PAB, welcoming eight partners from across the channel spectrum to IDC's London office with the aim of creating a partner community to share best practices and key insights. In this report, the key issues partners raised are analyzed, with specific advice offered to vendors on how to overcome these.
"Gaining insights directly from partners is invaluable to us and provides us with a unique perspective on key issues in the channel," said Hannah Stubbings, senior research analyst, IDC. "In addition, the session gave partners a key opportunity to network with one another, sharing best practices and ideas on how to overcome their key challenges. We look forward to welcoming more partners to our PAB in the future."