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TECH SUPPLIER Feb 2019 - Market Perspective - Doc # EMEA44839818

Partner of the Future 2.0: The Transformations European Partners Need to Make to be Successful in the 2nd Chapter of the 3rd Platform

By: Margaret AdamAVP, European Services, Channels and Alliances Ecosystems, Andreas StorzResearch Analyst


This IDC Market Perspective describes the set of transformations that European partners need to make to stay competitive in the 2nd Chapter of the 3rd Platform. Since the emergence of the 3rd Platform in 2007, IDC has been advising channel partners about its disruptive impact across 10 business dimensions. The insights of this research effort were captured in the "Partner of the Future" framework, which outlined 10 major transformations that partners would need to undergo to remain relevant and profitable in the age of cloud. In this report, we provide the next evolution of this framework that looks at the impact of the 2nd Chapter of the 3rd Platform and how digital transformation will continue to challenge partner business models.

"Traditional partner business models are eroding. Solution providers need to embrace transformation as fast — if not faster — than their clients, and this means further evolving their businesses to stay competitive in the digital economy," said Margaret Adam, AVP, IDC European Services, Channels and Alliances. "But given the frantic pace of DX, they need to act now."



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